ICE-help In Case of Emergency Help - home page
Main Menu
ICE-help shop
Your cart is empty


What to carry in your wallet apart from ICE-help?

Want to keep your wallet? Carry a baby picture

(and also an ICE-help sticker, so that the finder can contact you wherever you are)

The Times

From "Want to keep your wallet? Carry a baby picture", by Hannah Devlin,from The Times newspaper July 11, 2009

My beautiful babyWhen faced with the photograph of the baby people were far more likely to send the wallet back, the study found. In fact, only one in ten were hard-hearted enough not to do so. With no picture to tug at the emotions, just one in seven were sent back.

The baby photograph wallets had the highest return rate, with 88 per cent of the 40 being sent back. Next came the puppy, the family and the elderly couple, with 53 per cent, 48 and 28 respectively. At 20 per cent and 15, the charity card and control wallets had the lowest return rates.

Overall, 42 per cent of the wallets were posted back — more than the team had anticipated. “We were amazed by the high percentage of wallets that came back,” said Dr Wiseman.






Whatever the scientific explanation, the practical message is clear, said Dr Wiseman. “If you want to increase the chances of your wallet being returned if lost, obtain a photograph of the cutest baby you can find, and ensure that it is prominently displayed,” he said.

And, to increase the return rate of a lost wallet, have an ICE-help label or tag inside, so that the person finding it can easily contact you or any of your contacts.